AEON Vietnam’s transformation initiative from 2021 to 2023 focused on creating a coaching culture, improving teamwork, and enhancing leadership innovation. Key results included coaching for over 3,500 employees, increased team performance scores, higher retention rates, and decreased promotion costs. The approach emphasized transparency, experimentation, and alignment with financial metrics for sustainable growth.

Despite years of Agile adoption, many transformations stall not because of flawed frameworks — but due to a critical missing link: coaching.

While teams implement rituals and roles, the deeper behavioral shifts required for sustained impact often go unsupported.

This article explores why coaching is not a luxury but a strategic capability, how it bridges the gap between theory and real outcomes, and why organizations investing in coaching fluency are outperforming those who don’t.

In Southeast Asia’s competitive banking sector, one operational pain point remains stubbornly slow: the corporate account opening process. Despite widespread digitization efforts, onboarding timelines still range from 15 to 30 business days, often longer for foreign-owned companies.

This is far from the 3–5 business day turnaround now expected by many customers